Survey Tool Posted at 11/04/2011 09:55:00 PM 0 comments (+) Inventing weird flavors is a growing trend in the ice cream business. In my ice cream shop, we take delight in the varied and rich flavors that we create to satisfy the taste buds of our customers. We have regular customers who had become comfortable with our classic flavors and would settle for none other. These regulars make up the market base that keeps my business afloat and flourishing. But I also would like to introduce new flavors that would appeal to a different market—the elderly. In fact, last month, I launched a new flavor especially made for high school lovers: roasted cashew in frozen caramel and beer. It was a success because I used a survey sample to understand the pulse of the market. So, for this new flavor I’d launch for the elderly, I made another survey sample at www.surveytool.com. This saves me time and money while it helps me predict the success rate of my new flavors. So if you want to have a better perspective of your market’s pulse, use survey sample. It’s worth knowing first!!